title: Research Artifacts Index created: 2026-04-09 status: research

Research Artifacts — Homepage Inputs

These files are input artifacts produced by 14 parallel research agents on 2026-04-09 to power the vision-driven homepage rewrite. They are not replacements for anything in targets/ — they are cross-cutting synthesis documents that surface existing target research through PM-skill frameworks (Strategy Canvas, Lean Canvas, SWOT/PESTLE/Porter's, RICE, pre-mortem, etc.).

Source of truth hierarchy:

1. VISION.md — strategic intent, overrides everything
2. targets/*/one-pager.md + targets/*/deep-analysis.md — target facts
3. docs/main-metrics-comparison.md — cross-target comparison source
4. docs/research/* (this folder) — synthesis / homepage inputs

If any file here conflicts with (1)–(3), the upstream source wins.

Strategy & positioning

• strategy-canvas.md — 9-section Strategy Canvas for the M&A workspace itself
• north-star-metrics.md — North Star metric + 4 input metrics + health + guardrail
• kpi-strip-spec.md — 6-tile homepage KPI strip spec
• competitive-analysis.md — build-vs-buy framing + 4-target matrix + external threats

Market scans (per target)

• market-scan-joyclub.md — SWOT / PESTLE / Porter's / why-now
• market-scan-amateri.md — SWOT / PESTLE / Porter's / why-now
• market-scan-sdc.md — SWOT / PESTLE / Porter's / why-now
• market-scan-spicymatch.md — SWOT / PESTLE / Porter's / why-now

Target deep-dives

• battlecards.md — 4 sales-style battlecards + JTBD value propositions
• lean-canvases.md — Lean Canvas (9 blocks) per target

Financial & deal

• pricing-deal-structure.md — valuation table, monetization snapshot, deal structure, rollup sequence
• cohort-traction-synthesis.md — per-target traffic trajectory + crossover story

Decision & risk

• pre-mortem.md — top-5 failure modes per target + walk-away triggers + cross-target risk heatmap
• rice-triage-ranking.md — RICE scores, homepage ordering, rollup sequence
• stakeholder-map.md — Power × Interest grid + 4 external buyer personas

Go-to-market artifacts

• homepage-prd.md — PRD for the homepage itself
• cold-email-sequence.md — 3-email outbound sequence to target sellers
• nda-outline.md — NDA outline (CZ governing law)