title: Cold Email Sequence — Outbound to Target Sellers source_agent: cold-email created: 2026-04-09 status: research

3-Email Outbound Sequence (Founder → Founder)

Positioning: Soulfire as strategic acquirer aligned with couple-first mission, not a PE stripper. Target: JOYclub/Amateri/SDC/SpicyMatch CEO/founder.

Email 1 — Cold Opener

Subject: Couple-first acquirer for [Company]

Hi [Founder/CEO],

We're Soulfire — building the authentic couples' platform for Central Europe. Rather than build from zero, we're acquiring established couple-heavy communities and retrofitting them with our trust-first, graduality-forward philosophy.

Your platform ticks three boxes we can't ignore: strong couples ratio, deep community (not just swipes), and CZ/DACH footprint.

We're not a PE roll-up or brand stripper. We're a strategic acquirer aligned with your mission. Our thesis is in our VISION doc; evaluation filters are transparent.

Worth a conversation? Happy to share a sample LOI or jump on a call with no pressure.

— Robert, Soulfire

Email 2 — Soft Follow-Up (5 business days later)

Subject: Re: Couple-first acquirer for [Company]

[Name],

Circling back on Soulfire. I know founder inboxes are chaos. Brief version:

• We're a strategic buyer, not a financial sponsor
• We've documented exactly how we evaluate targets (couple ratio, stability signal, trust maturity, price/EBITDA)
• We move fast: data room → rubric scoring → LOI in 6–8 weeks

If Q3 or Q4 might make sense, let's grab 20 mins.

— Robert

Email 3 — Value-Add Follow-Up (one week later)

Subject: [Attached] Cross-Target Competitor Matrix

[Name],

One more try — then I'll stop. Attached is our full competitor matrix (JOYclub, SDC, Amateri, SpicyMatch — scoring on our transparent rubric).

Thought you might find the analysis useful for your own positioning, regardless of timing.

Conversation still open if helpful.

— Robert