Company Profile — SDC

Confidence mix: Verified (legal name, HQ address, CEO, founding year, pricing, BBB rating) / Estimated (headcount, geo split, travel-vertical revenue share) / Assumed (UBO beyond named CEO, margin structure).

Identity

  • Legal name: SDC Media LLC — Verified (BBB profile, bbb.org file 0593-90338473). Also appears as "SDC Media, Inc." on Dun & Bradstreet — naming inconsistency flagged for diligence (LLC vs Inc. = possible multi-entity structure).
  • Registered in: North Carolina, USA — Verified
  • HQ / Mailing Address: 2054 Kildaire Farm Rd #428, Cary, NC 27511 — Verified (BBB, D&B). Suite #428 suggests a mailbox or serviced-office address, not a physical HQ — consistent with a 6-FTE remote/distributed team.
  • Founded: 1999 — Verified (multiple press sources, SDC's own marketing, 24-7pressrelease.com)
  • Website: https://sdc.com
  • Media arm: SDC Media (educational content, launched 2018) — Verified (24-7pressrelease.com Jan 2022 release)

Ownership

  • CEO: Ronald Stevens — Verified (RocketReach, LinkedIn, multiple press releases)
  • UBO: Unknown beyond Stevens. US LLCs file no public member/ownership list; state-level NC filings typically name only a registered agent. Assumed Stevens is the majority or sole member.
  • Parent: None identified — Verified absence (RocketReach, D&B, Crunchbase show no parent)

Product

  • Offering: Paid walled-garden lifestyle/swingers dating community + integrated travel/events agency + educational media arm. Web + iOS + Android. — Verified (site + press)
  • Key features: Profile + photo verification, forums, event calendar (the segment's densest), club directory, full cruise-ship and hotel takeovers, branded lifestyle bracelets for partner-venue discounts, SDC Media educational content (videos, articles, podcasts). — Verified (multiple reviews: beyondages, datingscout, swingersavenue, swingershelp, 2025-2026)
  • Business model: Paid-only (7-day free trial), no persistent free tier — this is SDC's defining commercial choice vs freemium rivals. — Verified
  • Pricing (USD) — Verified (beyondages, datingscout, sdcswinger.net 2025–2026 reviews):
    • 1 month: $25.95
    • Annual: $124.95 (~$10.41/mo effective)
    • Lifetime (promotional): $250
    • Alternative tiers reported: 3 mo $39.95, 6 mo $66.95 (promo/legacy pricing)
  • Travel vertical: Own-branded cruise and resort takeovers — Ibiza, Cap d'Agde, Crete, Cancun cited in 2026 reviews; relationships with lifestyle resort brands (Desire, Hedonism, Temptation ecosystem) via bracelet discount program. — Verified (cruisecritic, swingersavenue, datingscout)
  • Member claim: "World's largest open-minded dating platform / ~4M members" — Marketing-claim; unverified. Rank data suggests a paying base materially smaller than the 4M registered number.
  • Geos served: Global, English-primary. US and Western Europe (UK, DE, NL, BE, FR) are the core paying markets — Estimated.

Team

  • Headcount: 6 FTE per RocketReach — Verified source (RocketReach employee count) but should be treated as Estimated since RocketReach undercounts contractors. Combined with 27 years of operation and a travel-ops line, true loaded headcount (FTE + contractors + moderation outsourcing) likely 10–20.
  • Key people: Ronald Stevens (CEO) — Verified. No public CTO, COO, or founder-team visibility beyond the CEO. 24-7pressrelease coverage is consistently single-voiced through Stevens.

Contact

  • Address: 2054 Kildaire Farm Rd #428, Cary, NC 27511 — Verified
  • Support: via site contact form — Verified
  • BBB file: F-rated, not accredited, 2 unanswered complaints, file opened 2022-05-25 — Verified (bbb.org) — material reputational signal, see deep-analysis.md

Traffic Snapshot (March 2026)

  • Similarweb rank: #13,557 global / #382 Adult category — Verified (similarweb.com/website/sdc.com schema)
  • Implied monthly visits: ~600k–1.2M (bear 600k, base 900k, bull 1.2M) — Estimated from rank-to-traffic curve
  • Note: walled-garden paid-only model structurally suppresses top-of-funnel vs freemium rivals; SDC's paying-user-to-visit ratio is expected to be materially higher than SpicyMatch or JoyClub.

Strategic notes

  • Oldest brand in segment — 27 years = unmatched goodwill; "SDC bracelet" is a real brand marker in the US lifestyle travel scene
  • Only workspace target with a genuine travel vertical — diversifies revenue away from pure subscription
  • Only US-domiciled target in the workspace — introduces 2257/DMCA US-specific compliance complexity not present in SpicyMatch (CY) or JoyClub (DE)