Corporate Structure — SDC

Confidence: Verified for operating entity name + state + CEO; Assumed for UBO, membership interests, and internal structure until NC Secretary of State extract + paid D&B / Lexis filings obtained.

Entity tree

[UBO — Assumed Ronald Stevens (CEO), majority or sole member]
        │  (Assumed; US LLC membership interests are not public)
        ▼
SDC Media LLC  (North Carolina, USA)
        │  also filed on D&B as "SDC Media, Inc." — naming inconsistency flagged
        │  Operates + owns:
        ├── sdc.com                 (primary brand, 1999)
        ├── SDC Media               (educational arm, 2018 — videos, articles, podcasts)
        ├── SDC travel/events ops   (cruise + hotel takeovers — structurally may be a separate DBA/LLC; unverified)
        ├── iOS app "SDC"           (verify publisher)
        └── Android app             (verify publisher)

Entities

  • Operating entity: SDC Media LLC — North Carolina limited liability company. Registered address: 2054 Kildaire Farm Rd #428, Cary, NC 27511 (mailbox-style suite; not a physical HQ).
  • D&B naming inconsistency: Dun & Bradstreet profile lists "SDC Media, Inc." at the same Cary address. Possible causes: (a) historical C-corp predecessor that later converted to LLC, (b) sister entity holding specific assets (brand, travel), (c) D&B data error. Must be reconciled in Phase 2 — the difference between LLC and Inc. affects tax structure, liability, and where the IP actually sits.
  • Holding: Unknown. No parent disclosed in RocketReach, Crunchbase, D&B, or LinkedIn. Working assumption: single-entity flat structure owned by Ronald Stevens.
  • Related parties:
    • SDC Media (media arm) — likely same legal entity
    • Travel/events operations — may or may not be separate entity (common for tour-operator liability ring-fencing)
    • Domain registrar and hosting: To be pulled via WHOIS + DNS lookup in Phase 2

Officers

  • CEO: Ronald Stevens — Verified (LinkedIn, RocketReach, multiple press releases 2018–2026)
  • Managers / Members: TBD — must pull NC Secretary of State business entity record (sosnc.gov) for registered agent, annual report filings, and any listed members.
  • Beneficial owners: US LLCs file no public UBO list. Post-CTA (Corporate Transparency Act 2024), BOI reports exist at FinCEN but are not publicly accessible except to law enforcement and regulated institutions. Seller must provide BOI report voluntarily during DD.

WHOIS / domain

  • sdc.com creation: Likely 1999 (brand age verified; WHOIS creation date TBD via paid lookup — most lookups show privacy-proxy registrant for brands of this age/segment)
  • Status: TBD

Sources checked

  • rocketreach.co — CEO, employee count, revenue estimate
  • bbb.org — legal name, address, BBB rating (F, 2 unanswered complaints, file 2022)
  • dnb.com — "SDC Media, Inc." naming inconsistency
  • 24-7pressrelease.com — founding date, media arm launch, CEO voice
  • linkedin.com/company/sdc.com — company page presence
  • Missing (Phase 2): NC Secretary of State business entity extract, WHOIS, paid D&B full report, FinCEN BOI (via seller), trademark search USPTO for "SDC" mark ownership

Next actions for due diligence

  1. Paid NC Secretary of State extract — registered agent, formation date, annual reports, officers
  2. Reconcile "SDC Media LLC" vs "SDC Media, Inc." — which entity owns the brand, the domain, the user database, the app publishers
  3. Request FinCEN BOI report from seller (voluntary disclosure; CTA-mandated filing)
  4. USPTO trademark search for "SDC", "Swingers Date Club", "Seek Discover Connect" — confirm assignment to operating entity vs separate IP SPV
  5. App Store and Google Play publisher verification — confirm "SDC Media" matches NC LLC filing
  6. WHOIS history (DomainTools paid) for sdc.com — prior registrants, transfers, any prior owners
  7. BBB complaint deep-dive — pull the two unanswered complaints to understand failure mode
  8. Travel-ops entity mapping — is the cruise/hotel takeover business run through SDC Media LLC or a separate tour-operator LLC (material for tour-operator regulatory liability under 15 USC §7701 and state seller-of-travel laws, e.g. CA SOT, FL SOT)