Analysis Roadmap

Standard phased process applied to every target in targets/.

Phase 0 — Discovery (1-2 days)

Goal: Decide whether to spend more time.

• Company profile stub (docs/company-profile.md)
• Corporate structure from public registries (docs/corporate-structure.md)
• Rough financial estimate (docs/financial-data.md)
• Sector position (docs/competitors.md)
• Go / no-go call

Exit criteria: Preliminary score ≥ 2.5 on evaluation rubric.

Phase 1 — Screening (3-5 days)

Goal: Produce scored recommendation.

• Deep analysis (docs/deep-analysis.md)
• Score all 7 dimensions (see specs/evaluation-criteria.md)
• Preliminary valuation range (specs/valuation.md)
• Sector compliance check against rules/swingers-market-notes.md

Exit criteria: Weighted score + recommendation documented.

Phase 2 — Outreach (varies)

• NDA signed
• Initial seller questions sent
• Management meeting
• Refined valuation with seller-provided data

Phase 3 — LOI (1-2 weeks)

• LOI drafted and signed
• Exclusivity period confirmed
• Data room access

Phase 4 — Due Diligence (4-8 weeks)

• Full data room review against specs/data-room-checklist.md
• Financial DD (QoE report)
• Legal DD (structure, contracts, litigation)
• Tech DD (code review, architecture, security)
• Compliance DD (GDPR, 2257, payment processors)
• Commercial DD (customer/user interviews if possible)

Phase 5 — SPA & Close (2-4 weeks)

• SPA negotiation
• Reps & warranties, indemnities
• Escrow / earnout structure
• Signing and completion

Phase 6 — Integration

• 100-day plan (plans/integration-roadmap.md)
• Key person retention
• Payment processor migration plan
• Tech integration
• Synergy realization tracking