Valuation Requirements
Minimum inputs needed to produce each valuation model. If a seller cannot provide these, the model is flagged Assumed and widened.
Multiples Method
Required:
- Revenue (TTM)
- EBITDA (TTM)
- Growth rate (YoY)
Nice to have:
- Revenue by segment
- Margin trend (3 years)
DCF
Required:
- Historical revenue 3 years
- Historical cost structure
- Capex
- Working capital changes
Required assumptions (document each):
- Revenue growth year 1-5
- EBITDA margin trajectory
- Churn / retention
- WACC (12-18% for this sector)
- Terminal growth (2-3%)
Unit Economics
Required:
- CAC by channel
- LTV (cohort-based, not simple)
- Payback period
- Gross margin per user
- Net revenue retention
Asset Floor
Required:
- User count (paying + free)
- Content library size
- Domain(s) and TMs
- Tech stack replacement estimate
- Brand value proxy (search volume, direct traffic %)
Output Format
Each targets/<name>/specs/valuation.md must end with:
## Triangulated Range
- Low: X EUR / Y CZK
- Mid: X EUR / Y CZK
- High: X EUR / Y CZK
## Offer
- Recommended opening: X EUR
- Walk-away: Y EUR
- Structure: (all-cash / earnout / equity roll / etc.)