Valuation — Amateri (ScrumWorks s.r.o.)
Methodology:
rules/valuation-methodology.md. EUR primary, CZK at 1 EUR = 25 CZK. Bear-case bias perrules/analysis-rules.md. All numbers Estimated unless flagged Verified. Compliance + missing-filings discount is applied explicitly.
Inputs (from docs/financial-data.md)
| Metric | Bear | Base | Bull | Confidence |
|---|---|---|---|---|
| TTM Revenue | €0.4M | €1.0M | €1.9M | Estimated |
| EBITDA margin | 25% | 35% | 42% | Estimated |
| EBITDA (€) | €100k | €350k | €800k | Estimated |
| YoY growth | −15% | 0% | +5% | Bear-biased from traffic trend −17.5% MoM |
| MAU | 150k | 220k | 300k | Estimated |
| Paying users (concurrent) | 2.25k | 5.5k | 12k | Estimated |
| ARPU/month | €7 | €10 | €13 | Estimated |
| Corporate tax | 19% (CZ) | 19% | 19% | Verified |
Method 1 — Multiples
Per valuation-methodology.md, niche/adult marketplaces trade at 1–3x EV/Revenue and 4–8x EV/EBITDA, with a 30–50% discount vs mainstream for payment-processor and reputational risk. Amateri deserves a smaller discount than SpicyMatch on compliance (multi-processor + entity verifiable) but a larger discount on growth (−17.5% MoM traffic decline). Net effect: anchor near SpicyMatch's discounted floor but with a slight bull-side premium if verified accounts arrive.
Applied multiples (bear-biased):
- EV/Revenue: 0.9x (low) / 1.4x (mid) / 1.9x (high)
- EV/EBITDA: 3.5x (low) / 5.0x (mid) / 6.5x (high)
| Method | Low | Mid | High |
|---|---|---|---|
| 0.9–1.9x Revenue (base €1.0M) | €0.90M | €1.40M | €1.90M |
| 0.9–1.9x Revenue (bear €0.4M) | €0.36M | €0.56M | €0.76M |
| 3.5–6.5x EBITDA (base €350k) | €1.23M | €1.75M | €2.28M |
| 3.5–6.5x EBITDA (bear €100k) | €0.35M | €0.50M | €0.65M |
Multiples range (triangulated): €0.6M – €1.6M – €2.3M
Method 2 — DCF
5-year projection, WACC 17% (slightly higher than SpicyMatch's 16% to reflect the declining-traffic signal + missing-filings overhang), terminal growth 1.5% (reflects CZ TAM cap).
Base case — revenue flat at €1.0M, EBITDA margin stabilizing at 35%, tax 19%:
| Year | Revenue | EBITDA | Tax (19%) | FCF |
|---|---|---|---|---|
| 1 | €1.00M | €350k | €67k | €275k |
| 2 | €1.00M | €350k | €67k | €275k |
| 3 | €1.00M | €350k | €67k | €275k |
| 4 | €1.00M | €350k | €67k | €275k |
| 5 | €1.00M | €350k | €67k | €275k |
- PV of 5-yr FCF @ 17%: ≈ €0.88M
- Terminal value = 275k × 1.015 / (0.17 − 0.015) = €1.80M; PV = €0.82M
- DCF enterprise value ≈ €1.7M (base)
Bear DCF (rev €0.4M → declining 10%/yr, EBITDA margin 25%, WACC 19%): ≈ €0.4M Bull DCF (rev €1.9M, EBITDA margin 42%, +5% growth, WACC 15%): ≈ €3.8M
DCF range: €0.4M – €1.7M – €3.8M
Method 3 — Asset Floor
Replacement-cost build-up:
| Asset | Logic | Value |
|---|---|---|
| Active user base | 220k MAU × €5 CAC (CZ niche organic-dominant) | €1.10M |
| Dormant registered base | 800k × €0.40 reactivation value | €0.32M |
| Brand / domain (22-yr, CZ-native, Wikipedia-grade) | Premium over SpicyMatch's €0.30M for single-market moat | €0.40M |
| Content library (UGC, non-licensable but SEO-indexed) | 15 yrs of indexed photo/video pages | €0.10M |
| Tech stack (web + Android app + payment integrations incl. crypto) | 10 eng-months × €12k blended + multi-processor integration premium | €0.30M |
| Mobile app (Android, established Play Store publisher) | €0.05M | |
| Trademark / IP portfolio | "Amateri" word mark (CZ) — registration status unverified | €0.05M |
| Asset floor total | ≈ €2.3M |
Asset floor for Amateri is higher than SpicyMatch's (€2.2M) despite smaller global scale, because the CZ brand + multi-processor rails have real replacement cost that a new entrant could not buy.
Triangulated Range
| Scenario | EUR | CZK (×25) |
|---|---|---|
| Low (walk-away floor) | €1.0M | 25M CZK |
| Mid (fair value) | €1.8M | 45M CZK |
| High (strategic ceiling) | €2.8M | 70M CZK |
Triangulation logic: multiples mid €1.6M, DCF mid €1.7M, asset floor €2.3M. Weighted 35% multiples / 35% DCF / 30% floor (floor weighted higher than SpicyMatch because Amateri's brand + tech + payment-rail replacement cost is more concrete). Computed mid ≈ €1.85M → €1.8M published. Low anchored below asset floor with diligence haircut (−50%) for the accounts-filing gap. High capped below bull-DCF to avoid pricing in a growth story that SEMrush already contradicts.
Offer
- Recommended opening offer: €1.2M (30M CZK) — just above low floor; anchors negotiation and preserves room
- Walk-away ceiling: €2.2M (55M CZK) — below DCF bull; preserves IRR cushion after integration + compliance remediation + back-filing penalties
- Target close price: €1.5M–€1.9M (37.5M–47.5M CZK)
Structure (recommended)
- 50% cash at close (€0.75M–€0.95M)
- 30% deferred earn-out over 24 months, tied to verified retained MAU + TTM revenue (€0.45M–€0.57M). Earn-out is higher than SpicyMatch's 25% to offset the filing-gap risk — seller bears the verification cost.
- 20% escrow / holdback for 24 months for reps & warranties — specifically indemnifying: missing 2021–2024 accounts exposure, 2023 notarial deed consequences, GDPR/DSA/AVMS gaps, tax back-filings, IP/trademark cleanliness, any undisclosed related-party flows to ScrumWorks-sibling Praha 5 entities (€0.30M–€0.38M)
Conditions precedent (must clear before close)
- Management accounts 2021–2024 produced and reconciled to bank statements
- 2023 notarial deed NZ 394/2023 decoded — copy + explanation of what changed
- Register of Beneficial Owners extract confirming only Vtelenský + Dvořák as UBOs
- Both founders commit to 12-month transition employment + 3-year non-compete
- CZ tax reliability check (nespolehlivý plátce DPH) clean
- Payment-processor statements 24 months; chargeback ratio ≤1.0% across all rails
- CSAM scanning tooling confirmed live; moderation team + SLA documented
- Age-verification upgrade plan (AVMS-compliant) agreed for Day-30 post-close
- 2257 statement + DMCA designated agent + DPO — drafted and ready to publish Day-1
- Trademark assignment of "Amateri" word mark to acquirer SPV
- No ownership overlap with sibling ScrumWorks entities at Kloudova 991/10, Praha 5 (confirmed in writing)
- Domain amateri.cz renewal through ≥2029 pre-close
- No undisclosed DPA / law-enforcement / litigation matters
Walk away if
- Verified TTM revenue < €400k
- Management accounts 2021–2024 cannot be produced
- 2023 notarial deed reveals undisclosed IP transfer or related-party loan
- Either founder refuses lockup
- Chargeback ratio >1.5% on any processor
- CZ tax reliability flag (unspolehlivý plátce DPH)
- Any undisclosed processor termination in last 5 years
- CSAM/2257/AVMS compliance failure discovered that cannot be remediated in 30 days
Comparison to SpicyMatch
| Metric | SpicyMatch | Amateri |
|---|---|---|
| Weighted score (raw) | 2.875 | 2.900 |
| Mid valuation (EUR) | €3.0M | €1.8M |
| Mid valuation (CZK) | 75M | 45M |
| Recommended opener | €2.2M | €1.2M |
| Walk-away | €3.5M | €2.2M |
| Entity verifiable? | ❌ (HE3255523 unpulled) | ✅ (ScrumWorks s.r.o.) |
| Founders identified? | ❌ | ✅ |
| Financial filings | ❌ None | ⚠ 2011–2020 only; 2021–2024 gap |
| Payment processors | Unknown / assumed single | ✅ Multi incl. crypto |
| Compliance pages live | ❌ (404) | ⚠ Unknown |
| Growth direction | Unknown | ❌ −17.5% MoM Nov 2025 |
Net portfolio call: Amateri is the more SPA-able target — if management accounts land cleanly, it should close first. SpicyMatch is the bigger upside but gated on opaque offshore diligence that may not clear at all.