amateri — Valuation — Amateri (ScrumWorks s.r.o.)

Valuation — Amateri (ScrumWorks s.r.o.)

Methodology: rules/valuation-methodology.md. EUR primary, CZK at 1 EUR = 25 CZK. Bear-case bias per rules/analysis-rules.md. All numbers Estimated unless flagged Verified. Compliance + missing-filings discount is applied explicitly.

Inputs (from docs/financial-data.md)

Metric Bear Base Bull Confidence
TTM Revenue €0.4M €1.0M €1.9M Estimated
EBITDA margin 25% 35% 42% Estimated
EBITDA (€) €100k €350k €800k Estimated
YoY growth −15% 0% +5% Bear-biased from traffic trend −17.5% MoM
MAU 150k 220k 300k Estimated
Paying users (concurrent) 2.25k 5.5k 12k Estimated
ARPU/month €7 €10 €13 Estimated
Corporate tax 19% (CZ) 19% 19% Verified

Method 1 — Multiples

Per valuation-methodology.md, niche/adult marketplaces trade at 1–3x EV/Revenue and 4–8x EV/EBITDA, with a 30–50% discount vs mainstream for payment-processor and reputational risk. Amateri deserves a smaller discount than SpicyMatch on compliance (multi-processor + entity verifiable) but a larger discount on growth (−17.5% MoM traffic decline). Net effect: anchor near SpicyMatch's discounted floor but with a slight bull-side premium if verified accounts arrive.

Applied multiples (bear-biased):

  • EV/Revenue: 0.9x (low) / 1.4x (mid) / 1.9x (high)
  • EV/EBITDA: 3.5x (low) / 5.0x (mid) / 6.5x (high)
Method Low Mid High
0.9–1.9x Revenue (base €1.0M) €0.90M €1.40M €1.90M
0.9–1.9x Revenue (bear €0.4M) €0.36M €0.56M €0.76M
3.5–6.5x EBITDA (base €350k) €1.23M €1.75M €2.28M
3.5–6.5x EBITDA (bear €100k) €0.35M €0.50M €0.65M

Multiples range (triangulated): €0.6M – €1.6M – €2.3M

Method 2 — DCF

5-year projection, WACC 17% (slightly higher than SpicyMatch's 16% to reflect the declining-traffic signal + missing-filings overhang), terminal growth 1.5% (reflects CZ TAM cap).

Base case — revenue flat at €1.0M, EBITDA margin stabilizing at 35%, tax 19%:

Year Revenue EBITDA Tax (19%) FCF
1 €1.00M €350k €67k €275k
2 €1.00M €350k €67k €275k
3 €1.00M €350k €67k €275k
4 €1.00M €350k €67k €275k
5 €1.00M €350k €67k €275k
  • PV of 5-yr FCF @ 17%: ≈ €0.88M
  • Terminal value = 275k × 1.015 / (0.17 − 0.015) = €1.80M; PV = €0.82M
  • DCF enterprise value ≈ €1.7M (base)

Bear DCF (rev €0.4M → declining 10%/yr, EBITDA margin 25%, WACC 19%): ≈ €0.4M Bull DCF (rev €1.9M, EBITDA margin 42%, +5% growth, WACC 15%): ≈ €3.8M

DCF range: €0.4M – €1.7M – €3.8M

Method 3 — Asset Floor

Replacement-cost build-up:

Asset Logic Value
Active user base 220k MAU × €5 CAC (CZ niche organic-dominant) €1.10M
Dormant registered base 800k × €0.40 reactivation value €0.32M
Brand / domain (22-yr, CZ-native, Wikipedia-grade) Premium over SpicyMatch's €0.30M for single-market moat €0.40M
Content library (UGC, non-licensable but SEO-indexed) 15 yrs of indexed photo/video pages €0.10M
Tech stack (web + Android app + payment integrations incl. crypto) 10 eng-months × €12k blended + multi-processor integration premium €0.30M
Mobile app (Android, established Play Store publisher) €0.05M
Trademark / IP portfolio "Amateri" word mark (CZ) — registration status unverified €0.05M
Asset floor total ≈ €2.3M

Asset floor for Amateri is higher than SpicyMatch's (€2.2M) despite smaller global scale, because the CZ brand + multi-processor rails have real replacement cost that a new entrant could not buy.

Triangulated Range

Scenario EUR CZK (×25)
Low (walk-away floor) €1.0M 25M CZK
Mid (fair value) €1.8M 45M CZK
High (strategic ceiling) €2.8M 70M CZK

Triangulation logic: multiples mid €1.6M, DCF mid €1.7M, asset floor €2.3M. Weighted 35% multiples / 35% DCF / 30% floor (floor weighted higher than SpicyMatch because Amateri's brand + tech + payment-rail replacement cost is more concrete). Computed mid ≈ €1.85M → €1.8M published. Low anchored below asset floor with diligence haircut (−50%) for the accounts-filing gap. High capped below bull-DCF to avoid pricing in a growth story that SEMrush already contradicts.

Offer

  • Recommended opening offer: €1.2M (30M CZK) — just above low floor; anchors negotiation and preserves room
  • Walk-away ceiling: €2.2M (55M CZK) — below DCF bull; preserves IRR cushion after integration + compliance remediation + back-filing penalties
  • Target close price: €1.5M–€1.9M (37.5M–47.5M CZK)

Structure (recommended)

  • 50% cash at close (€0.75M–€0.95M)
  • 30% deferred earn-out over 24 months, tied to verified retained MAU + TTM revenue (€0.45M–€0.57M). Earn-out is higher than SpicyMatch's 25% to offset the filing-gap risk — seller bears the verification cost.
  • 20% escrow / holdback for 24 months for reps & warranties — specifically indemnifying: missing 2021–2024 accounts exposure, 2023 notarial deed consequences, GDPR/DSA/AVMS gaps, tax back-filings, IP/trademark cleanliness, any undisclosed related-party flows to ScrumWorks-sibling Praha 5 entities (€0.30M–€0.38M)

Conditions precedent (must clear before close)

  1. Management accounts 2021–2024 produced and reconciled to bank statements
  2. 2023 notarial deed NZ 394/2023 decoded — copy + explanation of what changed
  3. Register of Beneficial Owners extract confirming only Vtelenský + Dvořák as UBOs
  4. Both founders commit to 12-month transition employment + 3-year non-compete
  5. CZ tax reliability check (nespolehlivý plátce DPH) clean
  6. Payment-processor statements 24 months; chargeback ratio ≤1.0% across all rails
  7. CSAM scanning tooling confirmed live; moderation team + SLA documented
  8. Age-verification upgrade plan (AVMS-compliant) agreed for Day-30 post-close
  9. 2257 statement + DMCA designated agent + DPO — drafted and ready to publish Day-1
  10. Trademark assignment of "Amateri" word mark to acquirer SPV
  11. No ownership overlap with sibling ScrumWorks entities at Kloudova 991/10, Praha 5 (confirmed in writing)
  12. Domain amateri.cz renewal through ≥2029 pre-close
  13. No undisclosed DPA / law-enforcement / litigation matters

Walk away if

  • Verified TTM revenue < €400k
  • Management accounts 2021–2024 cannot be produced
  • 2023 notarial deed reveals undisclosed IP transfer or related-party loan
  • Either founder refuses lockup
  • Chargeback ratio >1.5% on any processor
  • CZ tax reliability flag (unspolehlivý plátce DPH)
  • Any undisclosed processor termination in last 5 years
  • CSAM/2257/AVMS compliance failure discovered that cannot be remediated in 30 days

Comparison to SpicyMatch

Metric SpicyMatch Amateri
Weighted score (raw) 2.875 2.900
Mid valuation (EUR) €3.0M €1.8M
Mid valuation (CZK) 75M 45M
Recommended opener €2.2M €1.2M
Walk-away €3.5M €2.2M
Entity verifiable? ❌ (HE3255523 unpulled) ✅ (ScrumWorks s.r.o.)
Founders identified?
Financial filings ❌ None ⚠ 2011–2020 only; 2021–2024 gap
Payment processors Unknown / assumed single ✅ Multi incl. crypto
Compliance pages live ❌ (404) ⚠ Unknown
Growth direction Unknown ❌ −17.5% MoM Nov 2025

Net portfolio call: Amateri is the more SPA-able target — if management accounts land cleanly, it should close first. SpicyMatch is the bigger upside but gated on opaque offshore diligence that may not clear at all.